Resources & Tools

We thought it would be helpful to create a resource page for all your market research and insights needs. Suggest you bookmark it for your reference and convenience. Enjoy!

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Survey Maker platforms (including online polls)

PickFu – if you are looking just to test new ideas, product designs, advertising copy, book covers, logos or even run a short survey. This is a platform anyone can use and is relatively inexpensive (starting from $15). You can assess the appeal of these concepts, ideas and designs by running a poll amongst their 15 million panellists across countries such as the US, UK, Canada, Australia, Germany, Italy, Spain, Japan and Mexico. They will will be able to compare, rank or comment on your ideas and you will receive these results quickly allowing you to make a decision before you go to market or your subscribers. 50% off your first poll with promo code: ANPAR

JotForm - is a popular online form builder that is trusted by over 8 million people for all types of businesses large and small, where you will be able to create all types of surveys and forms using the drag and drop method for many of your requirements. JotForm houses a very wide range of templates to use and they allow for customization with a number of integrations of not only surveys but also visualise and present results quickly via the report builder and ability to build apps without coding as well.

123FormBuilder – offers a large library of online form and survey templates along with an easy to use survey creator that you can use for your website with simple drag and drop functions and allows for integration with other digital tools such as Paypal or Mailchimp.

SurveySparrow – is a omnichannel online management platform that allows you create surveys by either starting from scratch or customising a template and share it through a wide variety of methods. Reporting dashboards that can be customised for analysis or can be exported in easy to use formats (Excel). Surveys can be in conversational format for up to 40% more engagement from participants. You also have the options to create online polls and quizes as well. They help to service a variety of organisations, individuals and businesses from healthcare, educators to websites. This platform allows for automation such as NPS and includes API so it can interact with multiple software or digital tools such as Wordpress, Slack, Mailchimp, Stripe, Salesforce, Zendesk and Zapier.

Social listening and monitoring tools

Awario – is well known and allows you to listen and monitor to brand mentions on popular social media platforms such as Instagram, Facebook, YouTube and Twitter as well as news channels. This social listening tool enables you to carry out sentiment analysis (positive, negative and neutral brand mentions) and boolean search for both novices and experts to track special words or symbols on search engines in two clicks. So can be automated and includes social listening API for easy integration with software applications such as Slack. There is one reporting dashboard that includes all the social media analytics you need, so you can watch in real time, see who the main influencers are and what are the most important mentions. Other features includes location based monitoring, topic clouds and offers a social selling tool to follow-up potential leads for those looking people looking for similar types of products or services to yours on social media.

Brand24 – is a social monitoring platform that will allow you instant access to brand mentions across news, blogs, reviews, social, forums, podcasts, videos and more. You can respond to both positive and negative mentions of your brand, where you are alerted to such comments through automated sentiment analysis to help you protect your brand by engaging in conversations. Your able to track marketing and PR efforts including hashtag tracking along with finding out what customers like and dislike about your business or website.

TweetDeck – is a social media dashboard from Twitter, where you can manage several twitter accounts and monitor mentions.

Graphics Tools

Canva – is a handy graphics tool that you create images or infographics not only for your reports, presentations, documents, posters, flyers, cards and logos but also for social media platforms like Pinterest, Facebook or Instagram. There are many templates available along with photos, videos, text fonts, animation and shapes with simple drag and drop functionality.

Secondary Research Sources Of Information

Google Trends – is free online tool that can be used by anyone to find out what people are searching for over time and in different markets. It helps to check on upcoming fashions and trends.

Google Analytics – is a great tool to check your website’s performance and how is it being found by visitors filtered by location, date, time, returning visitors, type of traffic and which pages of your sites are performing well or not.

The National Intelligence Survey’s Online Factbook – covers markets worldwide as it includes business information for over 250 countries in providing individual country summaries of the population, geography, the economy, government, communications etc.

The Office of National Statistics – You will be able to obtain the UK census data for the population of England and Wales.

United States Census Bureau – covering data of the U.S. population

Eurostat - European office of statistics

US Department of Commerce – A good U.S. source of B2B research for industry and sector data.

UN Comtrade – Another B2B source that covers data for imports and exports.

U.S. Securities and Exchange Commissions – is a database containing company information.

Mintel – is a leading worldwide market intelligence agency that offers paid reports for most industries and sectors.

Wordtracker.com – Other than Google Keyword Planner this is a great keyword research tool for niches and inspecting your competition on the web.

Sample providers